International Business Development is becoming a wide field. It is about where to market efficiently, how to sell successfully, when to outsource wisely, how to recruit safely, and where to partner strategically.
At the same time you must survey a global market continuously to identify new risks and emerging opportunities. As such, no company is today exempt from international screening, continuously forced to scan for competition and disruptive innovation. Simultaneously one must work on lowering costs, extending flexibility, and protect brand reputation. This work must be carried out without disrupting the culture and core values of the company. These are the challenges, and this is where Perform can help, matching your needs with a tailored approach.
According to a recent Global Readiness Survey of 362 executives, only 10% of companies think that they have the full complement of capabilities required to win overseas, with most of them barely mastering the basics as mid-size companies.
Our increasingly digital world has removed borders and has made companies focus on adopting a more unified marketing strategy. For marketers looking to expand their reach to new audiences, this makes a great case for looking at a unified global marketing strategy to ensure your message is identified with, as it should, in target countries.
A smart strategy is not enough. Winners in globalization must also execute better than other firms. There are three main challenging areas : First, in strengthening the go-to-market, logistics and other value chain activities; second, with aligning best practices to support a global agenda; finally, in establishing successful partnerships or acquisitions.
Just as important is ensuring that the work done by local leaders/partners will move the company in the right direction. The Headquarter must support the global agenda, provide leverage, exploit global scale, and impose strong governance. At the same time, it needs to leave room for adaptability, speed, and authority in local markets.